A one-seat marketing practice · Toronto
Email & lifecycle programs, websites, and revenue systems for consumer brands that measure marketing in attributed dollars. Fourteen years of design discipline, now pointed entirely at the bottom line.
The practice
No account managers, no hand-offs, no junior team learning on your budget. Every engagement is strategized, designed, built, and reported by the same person — which is why the practice holds two retainer seats at a time, and no more.
Full ownership of the channel — campaigns, automated flows, SMS, and subscription retention. Built in Klaviyo, measured weekly, and run against a revenue target rather than a send calendar.
Conversion-led sites designed and hand-built — not themed. Fifty unique websites shipped across fourteen years, from e-commerce storefronts to funded start-up platforms.
The connective tissue most brands are missing: platform integrations and automation that make every channel smarter. Klaviyo, Shopify, Recharge, and Rivo, wired together properly.
Sectors
Lifecycle marketing isn't generic — replenishment cycles, drop calendars, renewal clocks, and service drives each demand their own architecture. Four sectors, each with receipts.
Supplements, food & beverage, wellness — where the reorder is the business model.
$7.15M+ attributed Enter the sector → Retention & nurtureClient onboarding, expansion, and renewal — the cheapest revenue in B2B, and the least built.
3.5 yrs inside MNP LLP Enter the sector → Owned & operatedDrops, seasons, VIP tiers — proven on a brand I run with my own margin on the line.
7.0% conversion rate Enter the sector → Dealer groupsFrom internet lead to fifth service visit — honed inside one of the GTA's largest groups.
8,000+ campaign assets Enter the sector →Selected results
Design awards don't appear on a balance sheet. These do.
Took over a mature email program and rebuilt the campaign and flow ecosystem. $4.04M+ in attributed revenue, with email and SMS now holding 38% of total brand revenue — the single largest channel in the account's mix.
Lifecycle strategy across email, SMS, and subscriptions: $1.11M+ attributed, with the channel carrying 41% of total brand revenue.
Led a full e-commerce rebrand and the team behind it — 15 interns and 10 freelancers — lifting engagement and conversion across an athlete marketplace backed by $12.5M in start-up funding.
The proving ground. A retail brand I own end-to-end — design, e-commerce, SEO, and email — converting at 7%, roughly 5.5 points above industry standard. Every method sold here is tested here first.
Brands worked with along the way
BMW · Honda · Volkswagen · Nissan · MNP LLP · MILLIONS · BioSteel · Canadian Protein · Parking Panda · Sweet Sweat · Unbox Therapy
The rate card
Three ways to engage. Every figure below is positioned against the revenue it's built to return — and the retainer carries a simple standard: if the channel isn't outearning the fee, we talk.
One-time engagement
A forensic teardown of your email program and revenue systems. Two weeks, one document, zero ambiguity about where the money is leaking.
Two seats · One currently open
Full ownership of email, SMS, and lifecycle as your fractional channel lead. The engagement model behind the $7.15M+ in attributed revenue above.
Project engagement
A conversion-led website, designed and built by the same hands that run the marketing — so the site and the channel speak the same language from day one.
All figures CAD · Custom scopes quoted within 48 hours · Rate card reviewed quarterly
The operator
I'm William Churchill — fourteen years across design, branding, and lifecycle marketing, from automotive groups and national accounting firms to funded start-ups and my own retail brand. The practice is deliberately small so the work never is.
Direct line
wc@williamchurchilldesign.com 647 · 980 · 5908Response standard
Every inquiry answered within one business day, with a point of view — not a calendar link.