Engagement — The Build
Built by the person who runs the marketing.
Most websites are designed by people who never have to make them convert afterward. This one is built by the operator who’ll be measured on the email it captures and the revenue it drives — so the storefront and the lifecycle speak the same language from day one.
How it works
- Week 1 · Strategy & discoveryPositioning, sitemap, and conversion architecture — what each page must accomplish and how traffic will move toward capture and purchase.
- Weeks 2–3 · DesignFull visual design from a custom direction — not a theme. You see real pages, not moodboards, with revisions built into the schedule.
- Weeks 4–6 · BuildHand-built on Shopify, WordPress, Squarespace, or fully custom code — fast, accessible, and SEO-sound from the first commit.
- Weeks 6–8 · Lifecycle wiring & launchEmail capture, welcome flow, abandonment triggers, and analytics installed before launch — the part most builds skip — then 30 days of post-launch support.
What's included
Fit check
Built for you if
- Your site looks fine but converts poorly — or looks dated and converts worse
- You’re launching or replatforming and want lifecycle built in from day one
- You want one accountable builder from strategy through launch
- You’ve outgrown a template and it shows
Not the right engagement if
- You need a five-page site for $2K — a template is honestly the right call, and I’ll say so
- You want a build with no say in conversion strategy — the strategy is the value
- Your timeline is under three weeks end to end
Questions, answered
What does "from $12,500" actually mean?
A marketing site starts at $12,500; e-commerce builds with full catalog, subscriptions, and lifecycle wiring typically land between $15–25K depending on scope. You get a fixed quote within 48 hours of the discovery call — the "from" never moves after that.
Which platform should we be on?
Shopify for e-commerce in almost every case — it’s where the Klaviyo and Recharge integrations earn their keep. Content-led brands do well on WordPress. I’ll recommend against my own preference if your case calls for it.
Do you do the rebrand too?
Yes — identity, logo, and brand system can fold into the project. Fourteen years of brand design across BMW, Honda, MNP, and MILLIONS is the foundation the build sits on.
Who maintains the site after launch?
You do — it’s built to be owned, with a training handoff included. Ongoing changes can ride along inside a retainer, or ad hoc at a project rate.
Scope the build.
Send the basics — current site, what it needs to do, rough timeline — and you’ll have a fixed quote within 48 hours of a discovery call.
Start the scope Or call — 647 980 5908