Sector — Automotive & Dealer Groups
From first lead to fifth service visit.
Dealers fight for the sale, then leave the most profitable relationship in the building — the service drive — to chance. Automotive lifecycle is a retention business wearing an acquisition costume.
How this sector buys
Leads go cold in hours
Internet leads convert on speed and persistence. A structured follow-up sequence works every lead long after the BDC has moved on.
Fixed ops is the margin
Service absorption pays the bills. Recall, maintenance, and tire-season programs keep bays full without buying a single new lead.
Every car is a countdown
Lease maturity, warranty expiry, equity position — automotive customers run on predictable clocks that almost nobody emails against.
What I run for dealer groups
- Lead follow-upMulti-week sequences for internet leads segmented by model interest and trade-in status — persistence the BDC can’t sustain manually.
- Service retentionFirst-service onboarding, maintenance-interval reminders, declined-work follow-ups, and seasonal tire campaigns.
- Ownership lifecycleLease-end and equity-mining programs that put customers back in the showroom a month before they start shopping.
- Multi-store campaignsGroup-level promotional calendars with per-store localization — built from 14 months inside a major GTA dealer group.
- Showroom-grade creativeOEM-compliant campaign design honed on BMW, Honda, Volkswagen, and Nissan accounts.
I served as Graphic Designer at Zanchin Automotive Group, one of the GTA’s largest dealer networks, producing campaign creative across BMW, Honda, Volkswagen, and Nissan stores. I know OEM co-op rules, compliance review, and the rhythm of a dealership month — and how to build lifecycle programs that respect all three.
Start with the audit.
Two weeks, one document, zero ambiguity about where the money is leaking. $1,800, credited toward a retainer if we continue.
Book the audit View the rate card