Engagement — The Retainer

One seat. Full ownership of the channel.

I become your email and lifecycle lead — strategy, design, build, send, and reporting, all one person. This is the engagement model behind $7.15M+ in attributed revenue, and it carries one standard: the channel outearns the fee, or we talk.

$6,000Monthly · Two seats · One currently open

How it works

  1. Month 1 · Audit & quick winsThe full audit runs first (credited if you’ve already done it), and the highest-dollar fixes ship immediately — usually capture, welcome, and abandonment timing.
  2. Months 2–3 · RebuildFlow architecture rebuilt end to end, segmentation restructured, campaign calendar installed, and SMS layered in where margin supports it.
  3. Ongoing · Operate & compound8–12 campaigns a month, continuous flow optimization, weekly revenue reporting, and a monthly strategy call. The program compounds; the reporting proves it.
  4. The standard · Outearn the feeEmail attribution is reviewed against the retainer every month. If the channel isn’t multiples ahead of $6,000, you’ll hear it from me first — with a plan or an honest exit.

What's included

Campaign strategy, design & execution (8–12/mo)
Full flow architecture & ongoing optimization
SMS strategy & sends
Subscription & retention lifecycle (Recharge)
Advanced segmentation & list health
Platform integrations — Shopify, Recharge, Rivo
Promotional calendar & launch support
Weekly revenue reporting
Monthly strategy call
Direct line to the operator — no account manager

Fit check

Built for you if

  • E-commerce brand doing $1M+/yr where email should be 25–35% of revenue
  • You want one accountable owner, not an agency pod
  • You’re on Klaviyo + Shopify, or willing to move there
  • You value margin-protecting strategy over discount blasts

Not the right engagement if

  • You need someone in-house full-time across many channels
  • You want daily sends regardless of list fatigue
  • Email is an afterthought you’re not ready to invest in for at least a quarter

Questions, answered

Why only two seats?

Because one operator doing everything is the product. Two retainers is the maximum that gets genuine weekly attention without quality slipping — the scarcity isn’t marketing, it’s math.

What’s the minimum commitment?

Three months — enough time for the rebuild to show in revenue. Month-to-month after that; if the numbers don’t justify the line item, you shouldn’t be locked in.

Who actually does the work?

I do. Strategy, copy direction, design, build, QA, send, and reporting. Fourteen years of design discipline is the reason the emails don’t look like templates.

Does the fee change with scope?

$6,000 covers the full scope listed. Brands with multiple storefronts or very high send volumes get a custom quote before anything is signed — no surprises mid-engagement.

Claim the open seat.

Tell me about the brand and where email stands today. If the fit is right, the next step is the audit — credited in full against month one.

Inquire about the seat   Or call — 647 980 5908