Sector — Consumer Goods & CPG
Products people finish are products people reorder.
Supplements, food & beverage, wellness — categories where the second purchase is the whole business model. My flagship sector, and the one behind the $7.15M+ in attributed revenue on the homepage.
How this sector buys
Consumption is a clock
A 30-serving tub runs out in 30 days. Email timed to the consumption cycle — not the marketing calendar — is the difference between a reorder and a churn.
LTV pays for everything
Acquisition costs in CPG only make sense if customers come back three, four, five times. Lifecycle is where that math gets fixed.
Subscription is retention
Recharge-powered subscriptions look like recurring revenue until the cancel flow leaks. Managing the subscriber lifecycle is its own discipline.
What I run for consumer brands
- Replenishment flowsReorder reminders timed to actual product run-out, by SKU and serving count — the highest-ROI automation in the category.
- Subscription lifecycleUpgrade paths from one-time to subscribe-and-save, churn-save offers at cancellation, and dunning that recovers failed payments politely.
- Post-purchase educationUsage and results content between orders that lifts product success rates — customers who see results reorder without being asked.
- Winback laddersSegmented by lapse depth and original product, with offers that escalate only as far as margin allows.
- Launch & promo calendarStrategic promotional planning that protects margin — the discipline behind the BioSteel and Canadian Protein programs.
Canadian Protein: $4.04M+ attributed, with email and SMS carrying 38% of total revenue. BioSteel: $1.11M+ attributed at 41% of total revenue. Both programs run on Klaviyo, Shopify, and Recharge — built, sent, and reported by one operator.
Start with the audit.
Two weeks, one document, zero ambiguity about where the money is leaking. $1,800, credited toward a retainer if we continue.
Book the audit View the rate card